The idea of sampling – a common hip-hop practice where musicians reuse other’s already-existing songs – was integral to the design elements of the collection, with classic tailoring silhouettes riffed on and updated with artistic, deconstructed flair. A true fashion lovers paradise, the luxury shopping mall offers a lineup of the worlds most coveted brands, including Herms, Balenciaga, Gucci, BVLGARI. As a lifelong fan of DJ Premier, Mike first began gathering inspiration for the collection while hanging out in Premier’s Queens studio in New York. It makes sense that the brand’s A/W23 collection and resulting campaign were inspired by hip-hop since founding his eponymous brand in an LA basement in 2014, music has been at the heart of everything Mike Amiri does. In the Jardin des Plantes, Mike Amiri conjures a world of endless possibility and childlike wonder.
AMIRI’s Spring-Summer 2021 represents a proud homecoming and tribute to West Coast culture. Dressed up in elevated 90s classics like vegan leather paperboy caps and roomy wool overcoats, the duo – who released a new full-length record last year for the first time in 24 years – are perfect as the brand’s stylish, socially-minded muses. In June 2019, founder and creative director Mike Amiri and his team traveled to Paris to present the AMIRI Spring- Summer 2020 runway show. This season, CEO and Creative Director Mike Amiri. Building on the hip-hop roots of their A/W23 runway show, Amiri has now released a new campaign titled Icon starring Yasiin Bey (formerly known as Mos Def) and Talib Kweli of the legendary Brooklyn musical duo Black Star. Even when he was showing his collection in Paris, Mike Amiri never lost sight of his Southern California.
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